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6 Common AdWords Mistakes that Run High on the Stupidity Quotient

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Do you know about the common Google AdWords mistakes that are quietly costing you a hefty amount without bringing much in return? Stupid question really, otherwise, why would you come here looking for the same? (Google Adwords mistakes are just like the no man’s land as depicted in the Pirates of the Caribbean franchise where you can reach with all your money, but, the major problem lies in “getting back”).

No, no, I’m not being blasphemous about your knowledge and certainly not making any false accusation on the supreme intelligence that you command in your respective niche, but, since I care for you a lot and don’t want you to miss out on any good money making opportunity, so, here’s an article that will not tell you otherwise.

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Let’s cut to the chase and discuss some of the most heinous mistakes that people are making with Google Adwords, and, what should be done to not do this anymore! (PS: Every living entity on this entire Earth perform mistakes, but, some of them are not to be ignored, just like the one mentioned below)

Yesterday, when I was scrolling through my Internet, there was this woman who used to sleep with her pet python every night. (Let’s call him Fluffy, coz it sounds less “pythonic” and more ironic maybe!). One day Fluffy stopped taking his regular meals and would make “python-faces” all the time. The woman got worried for her pet Fluffy’s health and took him to a vet; the doctors there told her some astonishing things about her pet, read on to find out..

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Gotcha! Honestly, I’m not one of those Times of India or ScoopWhoop articles where you have to scroll through several ads and click through several links to hold onto your horses, but, whenever someone mentions Snakes, I hiss. (How’s that for a joke? Will it lend me a place in the Great Indian Laughter Challenge? We’ll see about that!)

So, coming back to the story, the doctors told her that her Python is fine and would take its next meal in upcoming days. She asked the doctors about the exact day and time to feed him. The doctors told her that she needs not to be worried as Fluffy would take his meal all by himself. She got confused and asked them about how is he going to do that? The doctors laughed and said, “Fluffy has been sizing you up all these nights and is planning to eat you as soon as he’s done with the measurements”!

The moral of the story is nothing really, until and unless you own one of such “exotic” animals! Just wanted to tell you about how strong my Google game really is, and, maybe about the gravity of human errors, commonly known as “mistakes”!

Let’s get on with the list of most common Google AdWords mistakes and how to fix them to make more people click your ad and, eventually become your potential customers.

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  1. Not Grouping the Keywords Correctly
  2. Not Using the Right Keyword Matches
  3. Not Using Negative Keywords
  4. Not Bidding on Your Own Brand
  5. Not Knowing the Average Lifetime Value of Your Customer (LTV/ CLV)
  6. Placing the Ads without determining their Optimal Position

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